Credit Card Customer Segmentation

Credit Card Customer Segmentation
By:"Forte Consultancy Group"
Published on by Forte Consultancy

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.

This Book was ranked 21 by Google Books for keyword credit card.