Credit Card Customer Segmentation
By:"Forte Consultancy Group"
Published on by Forte Consultancy
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.
This Book was ranked 21 by Google Books for keyword credit card.
Credit Card Customer Segmentation
By:"Forte Wares"
Published on by Forte Wares
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly ATL advertising. This whitepaper introduces the fundamental concepts in micro-segmentation for the credit card industry, utilizing this wealth of information.
This Book was ranked 18 by Google Books for keyword credit card.
